In early August was just a rumor but now seems confirmed by 9to5mac . Indeed, Apple bought this year to C3 Technologies, a company specializing in creating 3D maps with an incredible reality, as you see in the accompanying video. In August I commit that there were several signs pointing to the block, on the one hand their growing interest in this field, another Saab AB, owner of a 57’8% of the company until July, acknowledged having sold his part an amount of 150 million dollars for one that transcended the buyer was a major Western company.
Now the mystery is solved, at least externally in the absence of an official statement. Both the CEO of the Swedish Mattias Astrom, as CFO and manager Kjell Cederstrand Ludvig Emgard product from Apple is already doing its job while still in the Scandinavian country under the code name for Sputnikque seems to name the project which they are immersed. And the scope is very clear if we consider the professional field in which they have moved so far, create 3D maps and GPS locations associated with adding a traditional 2D layer. Saab AB (a company of military equipment) used this technology to develop systems to locate and attack targets by next-generation missile, but in Apple’s case the issue is much more peaceful, create a Maps application itself does not rely on Google and go one step further.
Knowing that in Cupertino do not go around with half measures, it is expected that very soon see a dramatic evolution of its geographical positioning system maps, with a three-dimensional look that joined the growing field of augmented reality will be many possibilities. Remember that Apple, with this purchase, it would have made ??three acquisitions related to this particular: Poly9 and Placebase were added to the company in 2010 and 2009 respectively. Although Google has recently introduced a similar technology with its Helicopter View is clear that Apple seeks complete independence from the company’s search engine now only have to wait to see what materializes exactly the idea.