Ads Google AdWords is a powerful source of revenue for Google and a useful resource for companies, since they can create campaigns to promote their companies or their products under a controlled cost. The service works really well and has also promoted the creation of an ecosystem of services around the ads, in addition to that already exists about SEO . And while managing campaigns is not overly complicated, there are certain barriers to entry to the service that Google has wanted to eliminate launching a new service: AdWords Express .
With AdWords Express , Google wants to democratize the use of online advertising to small business providing a service that is easy to handle and allows the network to launch an ad campaign quickly. For now been released in the U.S. area and allows the advertiser abstracts the concepts of cost per click or the price of keywords, simply fill in the basic fields, indicating how much to spend and places a marker Google Maps for georeferencing on its establishment, paying only when users click on the link in the ad.
From my point of view, I think this service is a great idea that will allow the web to launch campaigns establishments usually are not in the network and have no website. But if the democratization of the service is interesting, even more so if we think long term, Google could offer a “turnkey” service-oriented merchants: Places , Offers and AdWords Express, a service pack to advertise and revive any business clientele, combined, can jump to Foursquare and Groupon , yes, first and AdWords Express Offers should be accessible to everyone.